Background: My Clarence Valley is a much loved local service which supports and shares all the Clarence Valley has to offer visitors and tourists to the region.

My Clarence Valley recently opened a new tourist information hub in the Grafton Regional Gallery and the team needed fresh new signage to elevate the brand and draw visitors to the area.

Deliverables: A striking colour palette incorporating existing branding created consistency and helped to define the hub from the surrounding retail space.
The new hub is clear, simple, friendly and approachable. Deliverables included a large perspex map of the region and signage for the brochure stand.