Background: The C’mon Clarence campaign was a print and digital advertising campaign concept created by the industry engagement team at My Clarence Valley and designed to draw tourists to the beautiful Clarence Valley in northern NSW.

Deliverables: Working within a multidisciplinary team, a campaign was delivered across print and digital media to increase our audience reach. We delivered a campaign concept that spanned print advertising, direct mail and social media ads with a plan to expand to other media in the future. The wording content supplied was playful and cheeky, and we kept the visuals pared back with a focus on the beautiful imagery of the region.