Background: Coastal Community Engagement Program (CCEP) is a well-known Gold Coast environmental education and research organisation, which caters to a very varied demographic. CCEP held a competition to find a logo, stationary and website for their beach care education program. The competition was held amongst a group of about sixty second-year designers at Griffith University. The CCEP education program was designed to appeal to all ages and is bright, fun and engaging.

The Solution: The overall look and feel of the logo drew inspiration from the local native flora and in particular the spinifex which plays a vital role in the conservation of our coastlines. A fresh, beach inspired colour palette was used to convey the personality of the brand. My entry was awarded second overall in the competition.